Advertising
​​Print and Digital Ad Design​
I've been passionate about the power of advertising from an early age. As a young boy, I thought the ultimate career would be that of Darren Stevens on the TV show Bewitched. Every week he would come up with a crazy ad campaign and create colorful storyboards with wacky characters to present to his clients. And I've been lucky enough to develop my own creative and result-driven ad campaigns for for over 25 years.
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Great execution does not equal a great idea. In other words, it may look very nice, but there's nothing going on upstairs. Great execution must come from the benefits of a given product or service. Anything else is just a shortcut, and those rarely convince consumers to buy.
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I believe in the enduring power of a potent message, an irresistible brand personality and a clear campaign. Especially when they’re communicated in ways and places that are consistently relevant, engaging and compelling to consumers.
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​Software Proficiency
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Dairy Foods Magazine
Oracle Profit Magazine
Cereal Foods World Magazine
Oracle Profit Magazine Concept
Cereal Foods World Magazine
SAP Insider Magazine
Oracle Profit Magazine
Oracle Profit Magazine
Oracle Profit Magazine
Field Technologies Online Magazine
Cereal Foods World Magazine
Quest Fortune Asia Conference Program Guide
Field Technologies Online Magazine
Google Ads Campaign
Quest Collaborate Conference Program Guide
IBM Systems Magazine
Quest Magazine
Google Ads Campaign
Field Technologies Online Magazine
IBM Systems Magazine